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Who we are
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Sustainability
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Design & Materials
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Initiatives
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LULUSAR IS A MADE-TO-ORDER WOMEN'S BRAND RE-ENGINEERING THE FASHION INDUSTRY
Our focus is to build an inclusive community of customers by accommodating their feedback, embracing their values, and offering more than just product.
Sustainable
We aim to pursue carbon neutrality, renewable materials, digitization, and waste reduction.
Ensuring Quality & Comfort
We provide comfortable fashion to all women thus keeping in mind a wide spectrum of body shapes and sizes.
Embracing Inclusivity
We want to lend a voice to women from all walks of life and to create fashion for all body types, regardless of weight, height, or skin color.
OUR STORY
We have been pioneers of on-demand and sustainable fashion by creating a brand that strives to serve women of all body types, tastes, and preferences. By integrating every step of the modern fashion value chain, we manage an agile supply chain to prevent issues of overproduction and waste. This allows us to focus on quality over quantity.
TECHNOLOGY
Lulusar always aspires to be an innovative and technology-driven company.
Our digitized product development cycle helps us stay agile and adaptive to consumer trends with one of the shortest turnaround times for idea-to-shelf.
We adopt smart technologies that help us create deep integrations across the value chain, develop accurate fashion forecasting, and produce quality products with short lead times.
CULTURE
Ensuring equality and inclusion are ideals we care about deeply. We believe in ethical treatment of all workers and employees, and take pride in everyone who contributes to our success.
OUR QUALITY PROMISE
Quality is never an accident. It is always the result of intelligent effort. We spend most of our time and energy for good design and to achieve high quality. Every single detail from material to technique is thought through with obsessive attention. If our product doesn't satisfy you, we'll take it back.
Lulusar’s philosophy centres around fit and comfort. We want to make sure that women know our clothes are made for them. Our designs are made to make women feel comfortable regardless of their body colour, shape and size. We don’t sell a product; we offer a lifestyle.
