Our Commitment

Lulusar is committed to pursuing a vision for fashion that is sustainable and environmentally responsible. This vision aims to pursue carbon neutrality, renewable materials, digitization, and waste reduction. Textile supply chains and the fashion retail industry need impactful change and we hope to be a part of an eco-friendly and innovative future for the planet’s wellbeing.

Water Usage

To achieve our vision for sustainability, we have created a vertically integrated brand that pursues quick lead times that can accommodate short collection cycles following customer’s tastes and preferences. This ultimately leads to a reduction in waste and overproduction. Fashion has an inventory problem and we’ve built our business with digitization and innovative practices to address this.

  • Digital Design

    We use software to digitize our
    design and product development to prevent waste that happens in sampling. This also helps improve accuracy of fit to meet the needs of the consumer. Our processes are very data-driven to ensure that we only product what our customers want.

  • Print & Sublimation

    Our production cycle uses
    zero water. Water wastages are extremely high in the textile industry and our focus is to reduce this by focusing on pattern developments for prints and heat sublimation of fabric.

  • Reduced Materials Waste

    We create digital patterns and use CAD pattern-fitting software & laser cutting technologies to work towards efficiencies that minimize fabric waste. We also have adopted IoT machinery to ensure our productivity is enhanced through data analytics and effective planning.

We envision the world to be innovative, thoughtful and an ethical place for fashion by adapting to more sustainable practices.

Who we are

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Design & Materials

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Our quality promise

Quality is never an accident. It is always the result of intelligent effort. We spend most of our time and energy for good design and to achieve high quality. Every single detail from material to technique is thought through with obsessive attention. If our product doesn't satisfy you, we'll take it back.

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Lulusar’s philosophy centres around fit and comfort. We want to make sure that women know our clothes are made for them. Our designs are made to make women feel comfortable regardless of their body colour, shape and size. With earth-friendly, cutting-edge apparel for women-on-the-go, our products are made to perfection while observing the highest ethical standards.