It would be no exaggeration that the fashion industry is partly responsible for promoting a stereotypical image of women. Fashion never came with any rules yet, fashion industries have standardizations within fits, sizes, and colors. For certain brands, it may make business sense to limit production, since too many size variations may be more expensive, require more retail space, and increase the cost.
Being plus-sized, short heightened, or possessing any other physical trait that does not resonate with the market-made norms or any color preferences comes with an obstacle of being able to find something that fits perfectly, making an individual feel and look nice; therefore, the fashion industry should stock up on brands that are inclusive in garment production.
At Lulusar, our passion has always been making fashion accessible to everyone. We want to celebrate human diversity through our collections. We want you to be who you are and feel good about yourself! That's why Lulusar supports the idea of diversity, women's rights, and body positivity.It does not matter where you are from or whether you are young or old. It’s about finding your style, and fashion. With us, make your own rules, set boundaries you enjoy, or simply just be.